Page Speed Optimization Services
Is Your Website Built For Speed?
If your website needs help decreasing page load time, Picturesque Digital Services can help. We offer three separate page speed optimization service plans that can help your website load at top speeds.
Some of the effects you’ll see after implementing our services include decreased bounce rate and extended time-on-page. In addition, over time, you’ll also see an increase in conversions and even revenue year after year.
Why Are Page Speed Optimization Services Important To Website Success?
Simple! It’s not only what your site visitors want — it’s what Google wants. There’s a connection between page speed and SEO, and it’s exactly why your pages need to load quickly.
Google’s main job is to provide users with search results that best fit their queries. Not only do search engines serve pages with content that best fits the user’s query, but they also want to display websites that provide a great user experience. And you guessed it — page speed is definitely part of a great user experience.
Other user experience factors include things like readability and ease of navigation. Pages that load quickly appeal to site visitors and help to decrease bounce rate — another indicator to Google whether or not your site is a good one. When your site loads slowly, (takes longer than 3 seconds to fully load), users will become frustrated, and bounce from your website to find one that provides the information they need more quickly.
If users consistently bounce from your site, Google will start to take notice, and you will see a drop in search engine rankings. That’s because Google sees a correlation between a high bounce rate and a bad user experience, so they subsequently drop you in the rankings.
If users don’t stay on your website long enough to read your content, Google concludes that it must not be a very good website. Little do they (or your site visitors) know that you could have one of the best websites with the best content out there, but your slow load time kept them from experiencing your website.
This makes page speed even more crucial! Page speed can keep users from entering your site in the first place, which means they won’t learn about your business, see your products and services, or read your informative, beneficial information. Most of all, they won’t convert.
A strategy that is often overlooked, page speed optimization services are crucial to great SEO.
Without ensuring that your website loads quickly for visitors, your site will likely lose conversions and revenue. Nearly half of web searchers won’t even wait three seconds for a page to load before bouncing to another site.