BRANDING

Brand Strategy is a challenge that comes with success.  When we grow our brands and build businesses, the expectation is to generate revenue.  But, without a coherent brand heirarchy, you are lost, you spend money marketing brands that don’t reinforce one another, and your marketing efforts get bogged down by costs and complexities. It’s simple: You’re not harnessing “brand equity” and it’s time-consuming, expensive, and inefficient.